E-commerce in Sub-Saharan Africa is growing rapidly, driven by smartphone adoption and improved digital payments.
Key factors fueling growth:
- Young, tech-savvy population
- Expansion of mobile money
- Urbanization
- Improved logistics networks
Platforms like Jumia, Konga, and Flutterwave-powered stores are helping businesses sell online.
Challenges still exist, such as delivery infrastructure and trust, but innovation continues to solve these problems.
Outlook: E-commerce is moving from early adoption to mass market, making it a powerful growth sector.